Social media brings cliques together. Through social media you are able to see what your publics think, say and do. To join them you need to share their space on that platform.
News and views on your organisation can spread like wildfire when content is shared in a multitude of networked relationships - such is the nature of social media.
Given the advancement of social media in the past decade, we can't discount a similar scale of change in the coming decade.
The Clique can help your organisation proactively embrace social media as part of an integrated communication strategy. Our social media strategy is simple:
1) Optimise current platforms to align with your current communications;
2) Identify cliques you can join, form or support;
3) Monitor these communications and bear the future in mind.