Movies like Mean Girls give cliques a bad name and suggest they only exist in such ‘hot house’, unrealistic environments. Cliques are usually portrayed as an exclusive group of people bound by shared values, behaviours or attitudes that ofte… Read More

Our digital age brings forth the most wondrous of developments, and at a rapid pace. Augmented Reality (AR) could change the way we live as we say goodbye to 2D images on screens and hello to the hologram.  Put simply, it’s a technology that s… Read More

While Millennials claim to value food products with certain attributes, they may not choose to buy them. Our personal values are known to have a significant impact on the foods and beverages we include in our choice set. For some people this can m… Read More

    It’s not a new phenomenon, humans have been sharing stories throughout the ages and storytelling is part of us being social animals. It’s how we can share our experiences or ideas. After all, we love stories about people, not s… Read More

The Paleo Diet has had a vocal camp of die-hard fans and a burgeoning paleo food industry. While proponents believe it’s how we should all be eating there are many more sceptics, whose thoughtful assessment of the available scientific evidence, se… Read More

One of the many things that make us human is the different and sometimes unexpected ways we respond to a situation. Just because we think someone should respond in a certain way, doesn’t mean that they will. Well intentioned communications can il… Read More